Find where your freight leaks money.
TrueLane puts a dollar figure on detention you never billed, empty miles, and loads booked under your floor, then alerts your team when the next one shows up.
I run a TMS
Keep your TMS. Send 90 days of exports, get one page of dollars by leak.
$750 one time · report in about a week
Get the Leak Readi
Credited toward your first 3 months of Signals or the Desk. We check a sample of your export before you pay, and refund you in full if the data can’t support a read. Export-only: we never need your TMS login.
No TMS, or on spreadsheets
We lend you the Desk for 30 days, Signals included.
Free · application only
Apply for the 30-day cohorti
Run your next 30 days on the Desk and get your first leak summary at day 30. 5 to 10 carriers, up to 10 trucks each, no card up front. Stay at $349 a month, or export your data free.
Not sure which one you are? Book a 15-min call and we will tell you. Want the full system instead? See the TrueLane Desk →
Find the leak. Then stop it.
One page on your last 90 days, then alerts that catch the next leak.
Capture
Your exports (loads, fuel card, ELD) land in a private workspace. No TMS login.
Translate
One engine turns them into profit by lane, customer and truck.
Diagnose · the read
The few numbers that matter, with the loads behind each one.
The number that starts everything.
Monitor — Signals
Reads every load in each export you send, as often as you send them. Alerts to your team by Slack or email, plus a Monday leak report.
Keeps working after the call.
Margin leaking every week on this lane. Not the rate. The truck's coming home empty a quarter of the time.
Illustrative example, not a live figure. Real diagnoses come from your data, on the call.
Trailers parked at a dock aren't earning. Long dwell ties up equipment you could be turning and quietly runs up detention you may never bill.
Illustrative example, not a live figure. Real diagnoses come from your data, on the call.
Drivers sat past free time on 18 stops last month. Most never made it onto an invoice. Time you already paid for, given away.
Illustrative example, not a live figure. Real diagnoses come from your data, on the call.
The rate looks fine. Once fuel, empty miles, and dwell are counted, this lane loses money every run. The kind of leak you can't see until it's added up.
Illustrative example, not a live figure. Real diagnoses come from your data, on the call.
Every lane is read against all of it — deadhead, detention, dwell, rate vs. market, cost per mile — not just the number on the card.
Discovery call · Free
Fifteen minutes to see if your data is a fit.
The Leak Read · $750
Send one export of your last 90 days. One page back in about a week: dollars by leak.
Signals · Monthly
Alerts and a weekly leak report from the exports you send, on the TMS you already run. Founding-carrier pricing, quoted after the Read.
The $750 is credited toward your first 3 months of Signals or the Desk.
No TMS, or yours is too thin to read? Apply for the 30-day founding cohort: run the Desk free, Signals included, and get your first leak summary at day 30. Apply ↓
Christopher McDaniel
Founder · Freight data analyst
“I’ve spent a decade in transportation — managing some of the largest accounts at Fortune 500 companies, on both the brokerage and carrier side. I’ve done the negotiating, run the dispatch, and owned the accounts on both ends of the load.
“Along the way I’ve seen real data buried, lost in translation, or overlooked — costing companies hundreds of thousands to millions. TrueLane reads between the lines and produces a clear picture of where your money is going and where the operation can improve.”
Real data. Real solutions. Real deal.
Fit & terms
A good fit
An asset-based carrier already running a TMS, fuel cards, or telematics with real history. If you are logging your loads, rates, and miles, we have something to work with. Some mess is fine, and we check a sample before you pay. Everything is delivered remotely.
No usable data yet?
No TMS, or records too thin for a 90-day read? Then there is nothing to audit yet, so I will lend you the Desk instead. The founding cohort is limited to 5 to 10 carriers, up to 10 trucks each, approved on a call. I load your trucks and drivers, you run the Desk free for 30 days with Signals included, and at day 30 you get a leak summary from the loads you ran. Then you stay on at $349 a month or export your data free.
The terms
The Read: $750 flat, about a week turnaround, credited toward your first 3 months of Signals or the Desk. It covers one TMS, one export and the last 90 days; anything beyond that is quoted separately. We check a sample of your export before you pay, and refund you in full if the data cannot support a read. The Desk: $99 + $25 a truck a month, $349 minimum, no Read required. Signals: quoted after the Read, and as current as the exports you send. Both are the same system for every carrier, so there is nothing custom to build or maintain. Founding cohort: 30 days free, application only, no card up front. Then $349 a month (the $99 + $25 a truck formula at 10 trucks, Signals included) only if you say yes, or export your data free. No hourly billing, no surprises.
Skip the blank-page call. Tell me what is going on.
The more I know before we talk, the more useful the call. Describe the headache and note what systems you run. I will show up already knowing where to look.
Want an NDA first? Describe the problem here. The real data waits until we have signed.