Freight decision-support for owner-operators

Know your costs. Know the market. Count every mile.

Your real cost per mile, against every offer, before you accept.

Join the TestFlight beta See the app

Beta is free. No credit card. Built by someone who’s been behind the wheel. Running a fleet? See the TrueLane Desk →

Hero videoThe deadhead flip: the same offer goes from BELOW YOUR COST to AT MARKET when a load covers the way home. 15 to 25 seconds, no spoken call to action.File: media/web-hero.mp4

The rate looked fine. Then you did the math.

01 · Why TrueLane

The broker quotes one number. Your floor is another. TrueLane counts what the rate leaves out.

Your real cost per mile Deadhead Fuel Fixed costs per day Time at the dock Break-even floor

The broker knows their number. TrueLane makes sure you know yours.

02 · App

Offer to invoice, in one app.

Your costsSetting your truck's costs once: the four steps. 15 to 25 seconds.File: media/web-costs.mp4

Your costs

Four short steps turn your truck’s bills into your cost per mile: monthly bills, per-mile costs, how you get paid and your targets. Set once.

CalculateAn offer goes in and the verdict comes out, with the basis line. 10 to 20 seconds.File: media/web-calculate.mp4

Calculate

Put in the offer and the route. Get a plain verdict: below your cost, at market or above, with your net after fuel and what a load home would change.

Rate consA rate confirmation in, the check sheet, Add to Upcoming. 20 to 30 seconds. No verdict.File: media/web-rate-con.mp4
Automated

Rate con in. Load out.

Skip the typing. TrueLane reads your rate con and fills in the load: broker, stops, dates, equipment, pay terms.

  1. 1Photo, PDF or dispatch screenshots
  2. 2An AI service reads it and fills the load
  3. 3You check every field, then save
TripNext stop, I've arrived, Mark loaded, ALL STOPS DONE. 20 to 30 seconds.File: media/web-trip.mp4

Trip

Next stop, one tap: arrived, loaded, delivered. A dock clock times every wait, you snap a proof-of-delivery photo at each stop, and it keeps working with no signal.

InvoiceThe wrap-up chain to the invoice and Share. 15 to 25 seconds.File: media/web-invoice.mp4

Invoice

Finish the trip and the invoice is ready to review: your details, payment terms and delivery photos. Share the PDF and confirm it went out. Reminders at 5 and 15 days.

Taxes & recordsTax info, the year’s totals, the CSV and the audit bundle. 20 to 30 seconds.File: media/web-taxes.mp4

Taxes & records

Your year in one place: revenue, miles and tracked expenses, by actual expenses or standard mileage. Export a CSV, or an audit bundle with your receipts and delivery photos.

Insights & analyticsThe trip scorecard and All trip numbers, then Analytics. 20 to 30 seconds.File: media/web-scorecard.mp4

Insights & analytics

Every trip scored: profit per mile, net per hour, pay minus costs. Then the bigger picture: revenue by month, top lanes and brokers, how you price against market, and your Road Record.

Community

Coming soon

Carriers comparing what loads really paid. Rates, waits and dock notes from the drivers who hauled them, so you know before you say yes.

In-house factoring

Get paid sooner on the invoices you send from TrueLane, without the wait on net 30.

The math and saving work offline. The best way to learn it is to use it. Join the beta →

03 · Pricing

Start free. Pick what fits.

Free trial

$0 for 30 days
  • Everything on
  • After that, viewing and export stay free

TrueLane Pro

$19.99/mo

or $179/yr — about $14/mo, billed once a year

  • Keep saving, invoicing and importing rate cons

Carriers and fleets

From $349 a month
  • The TrueLane Desk and driver app, no Read required. See the desk
  • Carriers with their own TMS can start with the optional $750 Leak Read. Start with the Read

Pricing details →  ·  The Leak Read, Signals and the Desk are priced separately from the app.

04 · Who
Chris McDaniel, founder of TrueLane

Christopher McDaniel

Founder, TrueLane

“I’ve spent a decade in transportation — managing some of the largest accounts at Fortune 500 companies, on both the brokerage and carrier side. I’ve done the negotiating, run the dispatch, and owned the accounts on both ends of the load.

“Along the way I’ve seen real data buried, lost in translation, or overlooked — costing companies hundreds of thousands to millions. TrueLane reads between the lines and produces a clear picture of where your money is going and where the operation can improve.”

Real data. Real solutions. Real deal.

Same person, three things: the app for owner-operators, the desk for your whole fleet, and freight analytics for carriers. See the desk →  ·  See the Leak Read →

05 · Join the beta

Try TrueLane before it’s on the App Store.

Drop your email and we’ll send a TestFlight invite. Free, no card.